Competitor Threats and the Competitive Advantage among Commercial Banks in Kenya
Vplyv hrozieb konkurencie na konkurenčnú výhodu medzi komerčnými bankami v Keni. Cieľovou populáciou pre štúdiu boli riaditelia alebo manažéri zodpovední za plánovanie alebo stratégiu v každej zo štyridsiatich bánk v krajine. Ohrozenie konkurenciou malo významný vplyv na schopnosť bánk udržať si kon...
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