<The> Propensity of SMEs Regarding the Usage of Technology Enabled Marketing Channels: Evidence from the Czech, Slovak and Hungarian SMEs
Náklonnosť využívania technologických marketingových kanálov zo strany malých a stredných podnikov, ktorá ich núti udržiavať svoje účely z dôvodu ovplyvňovania ich výkonnosti a výnosov. Skúmanie či sa tendencie MSP z rôznych krajín k aplikácii technologických marketingových nástrojov líšia, pokiaľ i...
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