How Covid-19 Influenced Customer Buying Behaviour and Business Results of E-shops
V dôsledku pandémie Covid-19 sa rast trhu elektronického obchodu stal dynamickejším. Vládne obmedzenia a prehodnotenie marketingových stratégií firiem do online prostredia. Analýza dát niekoľkých e-shopov na vysvetlenie dopadu pandémie.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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