The Attitudes of Slovak Digital Native Students towards Online Video Advertising
Štúdia analýzuje postoje slovenských študentov k online videoreklame. Prostredníctvom kvantitatívneho výskumu na vzorke 137 slovenských vysokoškolákov zisťuje ich znalosti a preferencie týkajúce sa rôznych formátov videoreklamy, používania blokovačov reklám a postojov k plateným službám umožňujúcim...
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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