Strategy of Ethical Approach in Neuromarketing
Definícia neuromarketingu a jeho konfrontácia s tradičnými marketingovými metódami. Tradičné metódy marketingového výskumu založené na dopyte zlyhávajú, pretože závisia od ochoty respondentov opísať svoje pocity. Neuromarketing sa zameriava na priame skúmanie toho, ako sa respondenti cítia a čo si m...
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| Format: | Book Chapter |
| Language: | English |
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