Strategy of Ethical Approach in Neuromarketing
Definícia neuromarketingu a jeho konfrontácia s tradičnými marketingovými metódami. Tradičné metódy marketingového výskumu založené na dopyte zlyhávajú, pretože závisia od ochoty respondentov opísať svoje pocity. Neuromarketing sa zameriava na priame skúmanie toho, ako sa respondenti cítia a čo si m...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Capítulo de Livro |
| Idioma: | inglês |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Strategy of Ethical Approach in Neuromarketing
- Strategy of Ethical Approach in Neuromarketing in Terms of Marketing Research
- An Overview of Ethical Issues in Neuromarketing: Discussion and Possible Solutions
- Ethics and Neuromarketing Implications for Market Research and Business Practice
- Neuromarketing ako súčasť spotrebiteľskej neurovedy dizertačná práca
- Trends in the Use of Neuromarketing Tools by Selected Neuromarketing Companies
- Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales