Possibilities of Sponsorship in Golf
Analýza sponzoringu profesionálnych golfistov a významných golfových turnajov. Začlenenie sponzoringu do širších súvislostí v rámci nástrojov marketingovej komunikácie. Nástroje sponzoringu vo svete a na Slovensku.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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