Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix
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| Médium: | Kapitola |
| Jazyk: | English |
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| LEADER | 00000naa$a2200000$$$4500 | ||
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| 001 | 0288103 | ||
| 005 | 20240502083920.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a HR | ||
| 245 | 1 | 0 | |a Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix |c František Pollák, Peter Markovič, Róbert Világi |
| 500 | |a abstrakt | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a mix komunikačný |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a internet |
| 100 | 1 | |a Pollák, František, 1985- | |
| 700 | 1 | |a Markovič, Peter, 1974- | |
| 700 | 1 | |a Világi, Róbert, 1985- | |