The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior

Vplyv umiestnenia shopper marketingových stojanov v rôznych zónach predajne na nákupné správanie kupujúcich.

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Bibliographic Details
Main Author: Matušovičová, Monika, 1967-
Other Authors: Kuchta, Martin, 1990-, Stanková, Monika, 1993-
Format: Book Chapter
Language:English
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