The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior
Vplyv umiestnenia shopper marketingových stojanov v rôznych zónach predajne na nákupné správanie kupujúcich.
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| Format: | Book Chapter |
| Language: | English |
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| 001 | 0288288 | ||
| 005 | 20240502083921.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a HR | ||
| 245 | 1 | 0 | |a The Impact of the Position of Shopper Marketing Stands within a Store on Shopper Purchase Behavior |c Monika Matušovičová, Martin Kuchta, Monika Stanková |
| 520 | |a Vplyv umiestnenia shopper marketingových stojanov v rôznych zónach predajne na nákupné správanie kupujúcich. | ||
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Matušovičová, Monika, 1967- | |
| 700 | 1 | |a Kuchta, Martin, 1990- | |
| 700 | 1 | |a Stanková, Monika, 1993- | |