Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
Meranie dôveryhodnosti vybranej domácej (Pizza Mizza) a zahraničnej franchisingovej značky (McDonald's). Identifikácia rozdielov v kontexte krajiny pôvodu.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Buchkapitel |
| Sprache: | Englisch |
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Ähnliche Einträge: Domestic versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
- Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
- Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
- <The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
- Communicating Sustainable Brands through Storytelling
- Brand Management Co-creating Meaningful Brands
- Rola krajiny pôvodu vo vybraných problémoch marketingu