The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys
Skúmanie spotrebiteľského správania - vplyv konkrétnych obrázkov produktu na spotrebiteľské rozhodnutia. Efekt návnady a jeho vplyv na rozhodovanie spotrebiteľa.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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