The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys
Skúmanie spotrebiteľského správania - vplyv konkrétnych obrázkov produktu na spotrebiteľské rozhodnutia. Efekt návnady a jeho vplyv na rozhodovanie spotrebiteľa.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Chapitre de livre |
| Langue: | anglais |
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires: The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys
- Impact of Demographic Factor Income on the Decoy Effect for Two Examined Products Categories
- Impact of Demographic Factors Gender and Age on the Decoy Effect
- Consumer Decision Making Styles of Young-Adult Consumers in Slovakia
- Consumer decision making: means-end chain perspective
- The Impact of Environmental Footprint Labeling on Consumer Decision-Making in Food Purchasing
- Principles of decision and behaviour of consumers