Comparison of Corporate Hospitality of Two Chosen Companies As Part of Their Corporate Identity in the International Environment
Firemné pohostinské aktivity sú jedným z mnohých indikátorov firemnej identity firiem, konkrétne firemného imidžu a firemnej kultúry. Cieľom príspevku bolo analyzovať podnikové pohostinské aktivity dvoch nemeckých spoločností – Lidl a Wilo. V prieskume bola použitá metóda rozhovorov so zástupcami ob...
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