Factors Affecting the Frequency of Online Shopping of Young Consumers in the Post-covid-19 Era
Pochopenie hnacích síl online nakupovania je v dnešnom digitalizovanom svete kľúčové. Pandémia COVID-19 výrazne ovplyvnila nákupné správanie mladých spotrebiteľov a rýchlo zvýšila ich preferencie online nakupovania. Zistiťovanie, ktoré faktory ovplyvňujú frekvenciu online nakupovania mladých spotreb...
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| Format: | Book Chapter |
| Language: | English |
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