Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
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| Format: | Book Chapter |
| Language: | English |
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| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust |c Marián Čvirik, Monika Naďová Krošláková, Jozef Orgonáš, Peter Drábik |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a franchising |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a Slovensko |
| 100 | 1 | |a Čvirik, Marián, 1992- | |
| 700 | 1 | |a Naďová Krošláková, Monika, 1975- | |
| 700 | 1 | |a Orgonáš, Jozef, 1957- | |
| 700 | 1 | |a Drábik, Peter, 1981- | |