Analysis of the Reputation Management of Insurance Companies and Identification of Its Most Important Factors
Cieľom tejto štúdie je identifikovať a uprednostniť faktory, ktoré určujú reputáciu poisťovní v Nemecku a na Slovensku. Po získaní prehľadu o stave problému systematickým literárnym rešeršom sa skúmal pohľad poisťovateľov. Za týmto účelom bolo uskutočnených dvanásť pološtruktúrovaných expertných roz...
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