Consumer Behaviour Applications in Marketing
Guardado en:
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Los Angeles
SAGE
2022
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| Edición: | 4th Edition |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0299993 | ||
| 005 | 20240603122252.2 | ||
| 020 | |a 978-1-5297-3083-8 | ||
| 020 | |a 978-1-5297-3084-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer Behaviour |b Applications in Marketing |c Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele |
| 250 | |a 4th Edition | ||
| 264 | 1 | |a Los Angeles |b SAGE |c 2022 | |
| 300 | |a 357 s. | ||
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a neuromarketing |
| 100 | 1 | |a East, Robert | |
| 700 | 1 | |a Singh, Jaywant | |
| 700 | 1 | |a Wright, Malcolm | |
| 700 | 1 | |a Vanhuele, Marc | |