Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic
Príspevok sa zaoberá problematikou udržateľného rozvoja firemnej reputácie, konkrétne problematikou tradičných a inovatívnych prístupov k riadeniu reputácie vybraných svetových značiek z hľadiska zmien, ktoré nastali na trhu počas pandémie COVID-19 v kontexte prebiehajúcej Triple Prechod. Hlavným ci...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | , , |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic
- Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic
- The Impact of the COVID-19 Pandemic on the Goals of Sustainable Development
- Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic
- Crisis Management of Corporate Reputation- Analysis of Selected E-Commerce Entities in Times of Global Pandemics
- Reputation Management as a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective
- Multifactor Analysis of Online Reputation of Selected Car Brands