Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic
Príspevok sa zaoberá problematikou udržateľného rozvoja firemnej reputácie, konkrétne problematikou tradičných a inovatívnych prístupov k riadeniu reputácie vybraných svetových značiek z hľadiska zmien, ktoré nastali na trhu počas pandémie COVID-19 v kontexte prebiehajúcej Triple Prechod. Hlavným ci...
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