Product Category Affiliation and Differentiation As a Key Step to the Successful Brand Positioning Within the Selected Company diplomová práca

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Bibliographic Details
Main Author: Conjeevaram Nandakumar, Shruthi
Corporate Author: Obchodná fakulta EU. Katedra marketingu
Other Authors: Mravec, Martin, 1972-
Format: Book
Language:English
Published: Bratislava 2024
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