Consumer Ethnocentrism in Terms of Influencer Marketing
Cieľom tohto príspevku je preskúmať dva dôležité prvky spotrebiteľského správania, konkrétne influencerov a etnocentrické tendencie. V tomto článku využívame množstvo vedeckých a filozofických metód, ktoré nám pomáhajú systematizovať súčasné poznatky v oblasti influencer marketingu, ako aj spotrebit...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Capítulo de Livro |
| Idioma: | inglês |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Consumer Ethnocentrism in Terms of Influencer Marketing
- The Influence of Consumer Ethnocentrism on the Attitude towards COVID-19: The Case of Young Slovaks
- Consumer Ethnocentrism under the Circumstances of the COVID 19 Virus Pandemic
- <The> Role of Consumer Ethnocentrism in the Behaviour of Young Slovaks
- The Battle of the Home vs. the Foreign: Analysis of Consumer Ethnocentrism in the Context of the Country of Origin Effect
- Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
- <The> Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia