Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands

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Main Author: Holt, Douglas
Other Authors: Cameron, Douglas
Format: Book
Language:English
Published: Oxford Oxford University Press 2010
Edition:1st Edition
Subjects:
značky
podnikanie
stratégia podnikateľská
stratégia podniková
politika podnikania
politika podniková
marketing
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Physical Description:387 s.
ISBN:978-0-19-965585-4

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