Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Oxford
Oxford University Press
2010
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| Édition: | 1st Edition |
| Sujets: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0304848 | ||
| 005 | 20250102145208.7 | ||
| 020 | |a 978-0-19-965585-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Cultural Strategy |b Using Innovative Ideologies to Build Breakthrough Brands |c Douglas Holt and Douglas Cameron |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Oxford |b Oxford University Press |c 2010 | |
| 300 | |a 387 s. | ||
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a politika podnikania |
| 610 | 2 | 0 | |a politika podniková |
| 610 | 2 | 0 | |a marketing |
| 100 | 1 | |a Holt, Douglas | |
| 700 | 1 | |a Cameron, Douglas | |