Principles of Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2024
|
| Edition: | 19th Edition, Global Edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0305136 | ||
| 005 | 20250108145249.2 | ||
| 020 | |a 978-1-292-44936-4 | ||
| 020 | |a 1-292-44936-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| 250 | |a 19th Edition, Global Edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2024 | |
| 300 | |a 768 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a marketing udržateľný |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Balasubramanian, Sridhar | |