Consumer Ethnocentrism Research in Slovakia in the Marketing Field in the Last Five Years: Summarization and Systematization of Knowledge
Článok je zameraný na prezentáciu súčasného stavu konzumného etnocentrizmu v podmienkach Slovenska na základe najnovších vedeckých poznatkov. Cieľom článku je poskytnúť prehľad a usporiadanie odbornej a vedeckej literatúry, ktorá bola napísaná o konzumnom etnocentrizme na Slovensku. Pri našej práci...
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