Shall We Dance? Prologue to the Investigation of the Perception of Audio Elements by Dancers in Strategic Marketing Management

Preskúmanie vnímania hudby, ako prvku audio marketingu a možné rozdiely vo vnímaní v rámci segmentu tanečníkov a "netanečníkov".

Bibliographic Details

Main Author:	Čvirik, Marián, 1992-
Other Authors:	Ruppertová, Ema
Format:	Book Chapter
Language:	English
Subjects:	marketing strategický manažment marketing audio marketing hudba neuroveda
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