Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems Proceedings of the Scientific Project VEGA 1/0354/22

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Corporate Author: Ekonomická univerzita v Bratislave. Obchodná fakulta
Other Authors: Hanuláková, Eva, 1964-, Cierniak-Emerych, Anna, Karlíček, Miroslav, Goldenberg, Zoltán, Vančová, Aneta
Format: Book
Language:English
Published: Bratislava Publishing House EKONOM 2024
Edition:1st Edition
Subjects:
spotrebitelia
neuroveda
podnikanie
udržateľnosť
marketing
technológie inteligentné
neuromarketing
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Physical Description:135 s. [9,15 AH]
ISBN:978-80-225-5183-0

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