Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems Proceedings of the Scientific Project VEGA 1/0354/22

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Corporate Author: Ekonomická univerzita v Bratislave. Obchodná fakulta
Other Authors: Hanuláková, Eva, 1964-, Cierniak-Emerych, Anna, Karlíček, Miroslav, Goldenberg, Zoltán, Vančová, Aneta
Format: Book
Language:English
Published: Bratislava Publishing House EKONOM 2024
Edition:1st Edition
Subjects:
spotrebitelia
neuroveda
podnikanie
udržateľnosť
marketing
technológie inteligentné
neuromarketing
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001 0306021
005 20250130131442.1
020 |a 978-80-225-5183-0 
041 0 |a eng 
044 |a SK 
245 1 0 |a Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems  |b Proceedings of the Scientific Project VEGA 1/0354/22  |c Proceedings of the Scientific were Completed by: Eva Hanuláková ; Reviewers: Anna Cierniak-Emerych, Miroslav Karlíček, Zoltán Goldenberg, Aneta Vančová 
250 |a 1st Edition 
264 1 |a Bratislava  |b Publishing House EKONOM  |c 2024 
300 |a 135 s. [9,15 AH] 
610 2 0 |a spotrebitelia 
610 2 0 |a neuroveda 
610 2 0 |a podnikanie 
610 2 0 |a udržateľnosť 
610 2 0 |a marketing 
610 2 0 |a technológie inteligentné 
610 2 0 |a neuromarketing 
700 1 |a Hanuláková, Eva, 1964- 
700 1 |a Cierniak-Emerych, Anna 
700 1 |a Karlíček, Miroslav 
700 1 |a Goldenberg, Zoltán 
700 1 |a Vančová, Aneta 
710 2 |a Ekonomická univerzita v Bratislave. Obchodná fakulta 

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