Product, Brand, and Attendance As Key Factors in the Financing of Sports Club
Príspevok sa zameriava na analýzu produktu, značky a návštevnosti ako kľúčových faktorov financovania športových klubov. Autori na príklade futbalového klubu FC Košice skúmali ako efektívne marketingové stratégie ovplyvňujú výnosy z predaja vstupeniek, merchandisingu a sponzoringu. Štúdia kladie dôr...
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