Perception of the State Crisis Communication Elements by Entrepreneurs in the Tourism Sector in the Slovak Republic
Krízová komunikácia je účinným nástrojom na predchádzanie alebo zmierňovanie negatívnych dopadov krízy. Jeho cieľom je reagovať na reputačné alebo mimoriadne udalosti a musí byť jasné, empatické, zrozumiteľné a konzistentné. Cieľom príspevku je zistiť vplyv veľkostnej kategórie podnikateľov v cestov...
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| Format: | Book Chapter |
| Language: | English |
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