Applying Neuromarketing in Universities: Eye-Tracking and GSR Technology for Research
Tento článok skúma uplatnenie techník neuromarketingového výskumu, konkrétne technológie sledovania očí a galvanickej odozvy kože (GSR), v univerzitnom prostredí. Kombináciou týchto nástrojov môžu výskumníci získať cenné poznatky o spotrebiteľskom správaní, angažovanosti študentov a emocionálnych re...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Applying Neuromarketing in Universities: Eye-Tracking and GSR Technology for Research
- The Application of Eye-Tracking and GSR in Measuring Emotional Responses in Neuromarketing Research
- A Review of Neuromarketing Origins as a New Marketing Research Method
- Neuromarketing v modernej spoločnosti
- Neuromarketing a značka
- Strategy of Ethical Approach in Neuromarketing in Terms of Marketing Research
- The Evaluation of a Successful Political Campaign Using Eye-Tracking As a Neuromarketing Method