APA (7th ed.) Citation
Pollák, F., Markovič, P., & Kalamen, K. Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
Chicago Style (17th ed.) Citation
Pollák, František, Peter Markovič, and Kristián Kalamen. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
MLA (9th ed.) Citation
Pollák, František, et al. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
Warning: These citations may not always be 100% accurate.