Pollák, F., Markovič, P., & Kalamen, K. Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
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Citação norma Chicago
Pollák, František, Peter Markovič, and Kristián Kalamen. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
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Citação norma MLA
Pollák, František, et al. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.