Cita APA (7a ed.)
Pollák, F., Markovič, P., & Kalamen, K. Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
Cita Chicago Style (17a ed.)
Pollák, František, Peter Markovič, y Kristián Kalamen. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
Cita MLA (9a ed.)
Pollák, František, et al. Digital Vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix.
Precaución: Estas citas no son 100% exactas.