Exploring Consumer Ethnocentrism and Country-of-Origin Effects among Filipino Gen Z
Skúmanie spotrebiteľského etnocentrizmu a účinkov krajiny pôvodu medzi filipínskymi spotrebiteľmi generácie Z v piatich kategóriách produktov: automobily, oblečenie, mliečne výrobky, elektronika a kozmetika. Štatistické analýzy odhaľujú výraznú kontingentnosť medzi vysokým etnocentrizmom a preferenc...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Exploring Consumer Ethnocentrism and Country-of-Origin Effects among Filipino Gen Z
- Perceived Price and Quality of Food of European Union Countries of Origin by Young Slovaks: The Influence of Ethnocentric Tendencies
- Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study among the Countries of Slovakia, the Czech Republic, and the Philippines
- Examining the Adaptability of Consumer Ethnocentrism Using CETSCALE: a Comparison of the Philippines, Slovakia, and the Czech Republic
- The Battle of the Home vs. the Foreign: Analysis of Consumer Ethnocentrism in the Context of the Country of Origin Effect
- An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
- Consumer Ethnocentrism in Generation Z: Alternative Insights Through the Lens of CEESCALE