Strategic Brand Management Building, Measuring, and Managing Brand Equity
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2020
|
| Edition: | 5th Edition, Global Edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0312551 | ||
| 005 | 20251208103556.9 | ||
| 020 | |a 978-1-292-31496-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Strategic Brand Management |b Building, Measuring, and Managing Brand Equity |c Kevin Lane Keller, Vanitha Swaminathan |
| 250 | |a 5th Edition, Global Edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2020 | |
| 300 | |a 621 s. | ||
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a udržateľnosť |
| 100 | 1 | |a Keller, Kevin Lane | |
| 700 | 1 | |a Swaminathan, Vanitha | |