Investigating the Effect of Consumer Xenocentrism on Purchase Intention for Foreign Products
Xenocentrizmus, všeobecne definovaný ako preferencia inej krajiny pred vlastnou, v kontexte spotrebiteľa a spotreby označuje ochotu nakupovať zahraničné produkty, aj keď existujú ekvivalentné domáce produkty podobnej alebo dokonca lepšej kvality. Vplyv spotrebiteľského xenocentrizmu na zámer nákupu...
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