Promotional Strategy Managing the Marketing Communications Process
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1987
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| Edition: | 6. ed. |
| Subjects: | |
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| Physical Description: | 621 s. |
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| ISBN: | 0-256-03643-8 |