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Cases in promotional strategy
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Cases in promotional strategy
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Bibliographic Details
Main Author:
Engel, James F.
Other Authors:
Talarzyk, W. Wayne
Format:
Book
Language:
English
Published:
Homewood
1984
Edition:
Rev. ed.
Subjects:
reklama
propagácia
propagácia priama
propagácia skrytá
stratégia marketingová
štúdie prípadové
komunikácia masová
kampane reklamné
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