Cases in promotional strategy

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Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Talarzyk, W. Wayne
Format:	Book
Language:	English
Published:	Homewood 1984
Edition:	Rev. ed.
Subjects:	reklama propagácia propagácia priama propagácia skrytá stratégia marketingová štúdie prípadové komunikácia masová kampane reklamné
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