Advertising principles, problems, and cases

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Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur, Nicosia, Francesco M.
Format: Book
Language:English
Published: Homewood Richard D. Irwin, INC 1977
Edition:5. ed.
Subjects:
reklama
propagácia
propagácia priama
propagácia skrytá
podpora predaja
marketing
stratégia marketingová
prostriedky masovokomunikačné
kampane reklamné
priemysel propagačný
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