APA (7th ed.) Citation
Larréché, J., & Strong, E. C. (1982). Readings in Marketing Strategy (1. ed.). Scientific Press.
Chicago Style (17th ed.) Citation
Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. 1. ed. Palo Alto: Scientific Press, 1982.
MLA (9th ed.) Citation
Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. 1. ed. Scientific Press, 1982.
Warning: These citations may not always be 100% accurate.