Cita APA (7a ed.)
Larréché, J., & Strong, E. C. (1982). Readings in Marketing Strategy (1. ed.). Scientific Press.
Cita Chicago Style (17a ed.)
Larréché, Jean-Claude, y Edward C. Strong. Readings in Marketing Strategy. 1. ed. Palo Alto: Scientific Press, 1982.
Cita MLA (9a ed.)
Larréché, Jean-Claude, y Edward C. Strong. Readings in Marketing Strategy. 1. ed. Scientific Press, 1982.
Precaución: Estas citas no son 100% exactas.