Larréché, J., & Strong, E. C. (1982). Readings in Marketing Strategy (1. ed.). Scientific Press.
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Citação norma Chicago
Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. 1. ed. Palo Alto: Scientific Press, 1982.
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Citação norma MLA
Larréché, Jean-Claude, and Edward C. Strong. Readings in Marketing Strategy. 1. ed. Scientific Press, 1982.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.