Readings in Marketing Strategy
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Palo Alto
Scientific Press
1982
|
| Edition: | 1. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001021 | ||
| 005 | 20221207074109.6 | ||
| 020 | |a 0-89426-030-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Readings in Marketing Strategy |c Jean-Claude Larréché, Edward C. Strong |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Palo Alto |b Scientific Press |c 1982 | |
| 300 | |a 316 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a priemysel |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a náklady |
| 610 | 2 | 0 | |a efektívnosť investícií |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a plánovanie výroby |
| 100 | 1 | |a Larréché, Jean-Claude | |
| 700 | 1 | |a Strong, Edward C. | |