Analysis for marketing planning
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1991
|
| Edition: | 2. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001028 | ||
| 005 | 20221214101946.7 | ||
| 020 | |a 0-256-08681-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann, Russell S. Winer |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1991 | |
| 300 | |a 186 s. | ||
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a tvorba plánu |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a priemysel |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a plánovanie výroby |
| 100 | 1 | |a Lehmann, Donald R. | |
| 700 | 1 | |a Winer, Russell S. | |