Marketing management analysis, planning, implementation, and control [by] Philip Kotler
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice-Hall
1991
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| Edition: | 1. ed. |
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| Physical Description: | 239 s. |
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| ISBN: | 0-13-552514-4 |