Marketing management analysis, planning, implementation, and control [by] Philip Kotler
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice-Hall
1991
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| Edition: | 1. ed. |
| Subjects: | |
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| 005 | 20221214102144.4 | ||
| 020 | |a 0-13-552514-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b analysis, planning, implementation, and control [by] Philip Kotler |c Slimen Saliba, Bruce Wrenn |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall |c 1991 | |
| 300 | |a 239 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a trh kupujúceho |
| 610 | 2 | 0 | |a výrobky nové |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a riadenie strategické |
| 100 | 1 | |a Saliba, Slimen | |
| 700 | 1 | |a Wrenn, Bruce | |