Marketing Classics <A> Selection of Influential Articles

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Bibliographic Details
Main Author:	Enis, Ben M.
Other Authors:	Cox, Keith K.
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon 1988
Edition:	6. ed.
Subjects:	marketing teórie ekonomické koncepcie spotrebitelia správanie stratégia podniková plánovanie strategické reklama distribúcia analýza trhu plánovanie výroby podnik
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