Marketing Strategy <A> Customer-Driven Approach
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
The Free Press
1991
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
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MARC
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|---|---|---|---|
| 001 | c001051 | ||
| 005 | 20221206114755.1 | ||
| 020 | |a 0-02-927953-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Strategy |b <A> Customer-Driven Approach |c Steven P. Schnaars |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b The Free Press |c 1991 | |
| 300 | |a 319 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a konkurencieschopnosť |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a PIMS |
| 610 | 2 | 0 | |a kvalita výrobkov |
| 610 | 2 | 0 | |a správanie |
| 100 | 1 | |a Schnaars, Steven P. | |