Marketing Strategy <A> Customer-Driven Approach

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Bibliographic Details
Main Author:	Schnaars, Steven P.
Format:	Book
Language:	English
Published:	New York The Free Press 1991
Edition:	1. ed.
Subjects:	marketing spotrebitelia trh plánovanie strategické konkurencieschopnosť výrobky analýza trhu PIMS kvalita výrobkov správanie
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